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Guide

Trailer, teaser & social cuts

Each format does a different job — scope them separately so timelines and music licensing stay sane.

Teaser

Short, mood-first, often before full gameplay capture is final. Optimised for curiosity and press beats — typically 15–45 seconds.

Trailer

Narrative or feature-led, with clearer CTA (wishlist, register, ticket). Often 60–120 seconds for web; broadcast may need alternate durations.

Social cuts

  • Vertical hooks in the first 2 seconds
  • Safe zones for UI overlays on each platform
  • Caption-first planning for sound-off playback

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