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Guide
Trailer, teaser & social cuts
Each format does a different job — scope them separately so timelines and music licensing stay sane.
Teaser
Short, mood-first, often before full gameplay capture is final. Optimised for curiosity and press beats — typically 15–45 seconds.
Trailer
Narrative or feature-led, with clearer CTA (wishlist, register, ticket). Often 60–120 seconds for web; broadcast may need alternate durations.
Social cuts
- Vertical hooks in the first 2 seconds
- Safe zones for UI overlays on each platform
- Caption-first planning for sound-off playback
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