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Guide
Rebrand checklist for gaming & tech
Avoid partial rollouts that confuse fans and sponsors — sequence work so every touchpoint updates together.
Before design starts
- Why rebrand now? (growth, merger, new audience, outdated equity)
- What must stay recognisable for existing communities?
- Competitive set and verbal territory — how you sound, not only how you look
Identity package
- Logo system: primary, wordmark, lockups, clear-space rules
- Colour, typography, and imagery direction (in-game vs marketing)
- Motion principles if you use video and stingers heavily
Rollout
- Social avatars, banners, and templates for staff
- Streamer / partner kits where relevant
- Website and email signatures in the same sprint where possible
Ready to talk about your project?
Book a short call with Youth Geekers — web, UI/UX, creative, or consulting. We work from Tunisia with clients worldwide.