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Case study
Case study: product website & UI
Illustrative engagement pattern (client anonymised). Outcomes depend on scope — this shows how we typically sequence work.
Context
A growing product company needed a credible marketing site and a cleaner onboarding UI. Legacy pages mixed inconsistent components, hurting conversion and slowing feature releases.
Approach
- Two-week discovery: analytics review, user paths, and stakeholder interviews
- UI kit in Figma aligned to brand, then applied to top templates first (home, pricing, signup)
- Next.js implementation with componentised sections and CMS hooks for marketing
- QA pass on accessibility, performance budget, and core redirects from old URLs
Outcomes (indicative)
- Faster iteration on landing experiments without engineering for every copy change
- Shared components between marketing and app shell where appropriate
- Clear documentation for internal developers to extend
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