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Case study
Case study: launch campaign creative & video
Illustrative pattern for a timed launch with consistent visuals across paid, owned, and creator channels.
Context
A brand needed a single visual idea to carry from hero trailer beats through daily social posts during a four-week window. Previous launches suffered from mismatched crops and last-minute exports.
Approach
- Master key art and colour story approved before any motion work
- Template set: 16:9, 1:1, 9:16 with safe zones per platform
- One hero cut (trailer) plus modular b-roll for editors to assemble shorts
- Handoff document with filenames, version date, and usage rights summary
Outcomes (indicative)
- Editors shipped daily content without waiting on net-new design each time
- Sponsor slates matched the campaign look without bespoke redesign
- Reduced revision loops by front-loading format specs
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