Back to Creative & marketing
Guide
Brand guidelines deliverables
Guidelines should be usable, not shelfware — the test is whether a new vendor can execute without a briefing call.
Core document
- Strategy summary — audience, voice, positioning
- Logo usage, colour, type, imagery, and motion rules
- Do / don't examples with short rationale
Working files
- Figma (or equivalent) component library with published styles
- Slide and social templates for common formats
- Optional: token export for web (CSS variables or JSON)
Governance
Name an owner for approvals, version dates, and where the latest file lives. Partners should never guess which PDF is current.
Ready to talk about your project?
Book a short call with Youth Geekers — web, UI/UX, creative, or consulting. We work from Tunisia with clients worldwide.